Tuesday, May 29, 2012

Royal Caribbean deploys Mariner to China Market

Royal Caribbean International will boost its China capacity in June 2013, when it deploys the 3,114-passenger Mariner of the Seas to replace the 1,800-passenger Legend of the Seas. The Legend, which has operated from Singapore and Shanghai for the past three years, will reposition to Europe. The Mariner will join the 3,114-passenger Voyager of the Seas, which is launching service in China this month. Royal Caribbean said the move is designed to tap into the fast-growing Chinese cruise market as well attract non-Chinese passengers who wish to visit the country and sail in Asia. "We’ve made it clear we see Asia in general, and China in particular, as a strategic objective," said Richard Fain, chairman of Royal Caribbean Cruises Ltd. "We have been so pleased by the market’s response to bringing Voyager of the Seas to Asia that it made strategic sense to send a second ship of equal size." Royal Caribbean International CEO Adam Goldstein said, "The opportunities to attract guests from China to cruise are abundant. Mariner of the Seas recently received a host of Royal Advantage enhancements, and I’m confident cruisers here will be amazed by the Oasis-class innovations available for everyone of all ages on this ship." The Mariner will offer cruises ranging from three nights to 12 nights through December 2013. Itineraries have not been revealed. The Mariner will adopt the same product customizations made for the Voyager, such as Chinese menus, entertainment offerings and language services. For more information on this new deployment and other great offers on Royal Caribbean Cruise Lines, contact TheCruiseOutlet.com at 800-775-1884

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